Faris Umar

Open to opportunities & good discussion

Muhammad Faris Umar Rahman/Product Analytics & Business Intelligence

I turn raw data into decisions that move the business.

Hi, I'm Faris. For the past few years I've turned data into decisions at Shopee, Grab, Astra, and Kompas Gramedia by designing KPIs, running experiments, and building dashboards people actually use.

Core stack

PythonSQLPower BITableau
View ProjectsGet in TouchResume

Experience across

ShopeeGrabAstraKompas GramediaAnyMind
Faris at his Universitas Indonesia graduation, Faculty of Computer Science
S.Kom · Fasilkom UI · 2025
cups sold in 5 months

10,000+

cups sold in 5 months

Business built & scaled from data

daily records processed

250K+

daily records processed

Dashboards replacing manual monitoring

faster reporting

15×

faster reporting

From 15 minutes down to 1

Things I've built

A few projects I'm proud of — each one shipped real, measurable impact for the people using it.

Shooties Smoothies

Co-Founder & COO

Featured
Built and scaled an F&B business from zero using data-driven pricing and demand analysis. Designed pricing experiments that doubled profit margin per cup and reached break-even in 4 months (vs. 8 planned).

10,000+ cups sold in 5 months

Pricing Analytics
Demand Forecasting
Ops System
KOL Performance Dashboard

Shopee · Business Intelligence

Featured
Internal dashboard for KOL performance built on SQL and Shopee's in-house DataSuite, cutting a recurring report from 15 minutes to a single minute.

15× faster reporting

SQL
DataSuite
Dashboarding
Add-on Menu A/B Test

Grab · Product Analyst

Analyzed a menu-personalization experiment with Python and ANOVA. The insignificant order uplift supported a decision not to ship, avoiding unnecessary engineering cost.

Ship / no-ship decision

Python
A/B Testing
ANOVA
Real-time Ops Dashboards

Grab · Product Analyst

Three real-time Power BI dashboards on Presto SQL enabling weekly decisions across Product, Operations, Marketing, and Merchant teams.

3 cross-team dashboards

Power BI
Presto SQL
Analytics
FIFGROUP Monitoring Dashboard

Astra · Data Analyst

Power BI dashboard processing 250K+ daily records that replaced manual monitoring, plus SQL/Python automation cutting report prep time by 30%.

250K+ records / day

Power BI
SQL
Automation
Kontan Store Analytics

Kompas Gramedia · Data Analyst

Interactive Tableau dashboards over a 50M+ entry e-commerce dataset, plus a TF-IDF + cosine-similarity article recommender in Python.

50M+ entries

Tableau
Python
NLP